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What is Logo Design? Do You Need One for Your Business?


Have you ever wondered what is the difference between logo design and logo?

Logo design is a design of a logo, and logo is actually a mark for designed for people to recognise your business, company or corporation. It is a mark for people to recognise.

Logo is so important in every business or organisation as it let people to recognise, trust and identify your services.

Since a logo is for people to get an instant recognition, a logo should be simple and good legibility.

It's like your face, people recognise you by looking at your face. This metaphor sounds so wrong I know. I can't think of a better one.


The First Logo
The beginning of logo begin with a cipher made of single letter, and later a design or mark made of two or more letters combined. This cipher maybe wrote or carved into letters, names, or initial letters from a surname to use on stationary, a brand, etc


What is the difference between Logo, Identity and Brand?

When people ask me about this question for the first time, I am confused too. So I've written a post about this topic to get a better understanding about the difference between Logo, Identity and Branding. Read the article here


Types of Logo

There are all kinds of shapes, color and sizes of logo, however, logo divided into 4 category. There are letterform, logotype, Iconic/Symbolic, and combination marks(some people might call this emblems, Iconic or abstract).


Letterform
A letterform logo contain one or more letters as a symbol to carry the brand message.

logo design letterform


Logotype
A logotype combined well designed text or so called typography that form message about a brand.

logo design Logotype


Icon/Symbol
Icon/Symbol logo means a simplified images that represent a particular product, company or brand. This symbolic logo design often carry an abstract representation of an organization.

logo design Icon


Combination Marks
A combination logo are the combination of logotype and Symbol/Icon that create an brand image to a company or organization.

logo design Combination




What do you think? Its your turn to share thoughts after reading this post. Tell us what do you think about it.

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I am not just a logo designer

logo design

Yup that's me on the picture. I am a graphic designer (also a logo designer) and I was born in 1989 in a multiculture country called Malaysia. read more.


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